Maserati Dashboard Motion
[Motion Graphics Design, 2021]
Project focus:
Design a futuristic automobile dashboard.
What is Maserati?
Maserati is an Italian luxury vehicle manufacturer. Its emblem is a trident.
Maserati's cars are designed as commercial vehicles, but the characteristics of sports cars are everywhere as well as the traditional features of "high performance".
Design approach:
The selected model in this project is Maserati Levante 2021.
I designed and storyboarded the animation from the start of the engine to some of the circumstances that a driver might encounter during the drive, such as low on fuel and wheel crossing the lane, to the destination.
This project highlighted the classic Maserati's luxury, high performance, power, and the new feature of Advanced Driving Assistance Systems, which included the Adaptive Cruise Control, Lane Keeping Assist, and Traffic Sign Recognition.