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ABIDE Magazine
[Brand Identity, Social Media Marketing, 2023]
What is ABIDE Magazine?
ABIDE Magazine is a digital magazine created for the young Christian woman to help translate her faith into her modern lifestyle. They place faith in the context of health & wellness, style & beauty, general lifestyle, and money & career for the modern woman.
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We serve your ambition… your style… your wellness… your lifestyle… all with God as the foundation. Because we truly believe the best way to live your best life is by abiding in Christ in everything you do.
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Problem:
ABIDE is dedicated to building a stronger community and providing daily resources for Christian women, with a particular focus on Millennials and Gen Z. They aim to maintain an active presence on popular social media platforms such as Instagram, Facebook, Pinterest, and Twitter and to effectively bring their brand's message and mission to potential audiences.
Solution:
As a Graphic Design Intern at ABIDE, I collaborated closely with the Social Media Intern to develop a social content calendar, ensuring consistent and frequent posting. Building upon the already-established bold and energetic brand color palette, I expanded and introduced new elements and styles such as sketchy lines and textures to enhance the brand’s visual identity. Additionally, I integrated more engaging and relevant images that elaborate on various topics while maintaining a cohesive style and color scheme throughout.
Result:
91%
increase in impressions on Instagram
13%
increase in followers on Instagram
50%
increase in audience engagement on Pinterest
2.5K
reach on Facebook
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